Human-centred design is innovation inspired by people. It is a process that begins with gaining deep empathy for customer’s needs, hopes, aspirations for the future, and context. It covers the following areas on customer understanding.

Customer development is a hypothesis-driven and tailored approach to aid entrepreneurs to understand their primary consumer and how this customer fits into their business model. This includes answering the following questions;

A working business model is the backbone of every self-sustaining and functional company. A start-up can be described as a temporary company designed to search for a repeatable and scalable business model.